Saturday, January 12, 2008

The World Cheapest Car


A lot is riding on the the world's cheapest car. In the words of Ratan Tata, chairman of the company behind the upstart econobox, India's "People's Car" will be a "safe, affordable, all weather vehicle for a family which is today traveling on a two wheeler." The entry level model is ticketed at just over $2,500 — or the equivalent of 100,000 rupees or one Lakh — a revolutionary price where the average lower middle class income is $200 a month. (For comparison's sake, in the early 1970s, Honda introduced affordable, good quality Civics at about $2,200, which adjusted for inflation would now be nearly $10,500.) It could well be one of the most important cars ever designed.


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